“Dari” means bridge in Korean, and every year, the Korea Creative Content Agency (KOCCA) hosts the Dari Awards to recognize companies that help Korean content reach audiences around the world. Last Friday, YouTube had the honor of receiving the 2013 Business Partnership Dari Award for our collaboration with the Korean government towards making Korean content more globally accessible.
Paul Snow, Content Partnerships Manager, YouTube, at the 2013 Dari Awards
In the last few years, a wave of Korean musicians, artists, and broadcasters have launched channels on YouTube, using the platform as a global stage for some of Korea’s most daring and creative content creators. The most well-known example is PSY, who still has the most watched video of all time with over 1.8 billion views.
Beyond that phenomenon, K-pop music trends globally as a major genre in its own right. Just last month, Girls’ Generation won the fan-voted Video of the Year at the YouTube Music Awards in New York. We’re also seeing independent content creators change the way people think about Korean pop culture on YouTube. People like Simon & Martina, Canadian vloggers living in Seoul, regularly use their hit YouTube channel Eat Your Kimchi to explain Korean culture to non-Koreans.
Over the past few years, Korean individuals, companies, and even government offices have been innovating with video in ways that are delighting and inspiring people around the world. To all of us at YouTube, there is nothing more exciting than seeing our platform used so brilliantly, and we can’t wait to see what happens next.
Brian Suh, Head of YouTube Partnerships, Korea, recently watched “I'm CREATOR - 대도서관”
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