Asia Pacific Blog
Google and the Internet from .in to .au
All about your mother
Thursday, May 8, 2014
Carnations? Cosmetics? Breakfast in bed? What do kids across Asia have in mind for their moms this Mother’s Day? Here is a look at what people in Asia have been searching for online in anticipation of Mother’s Day, celebrated in many Asian countries this Sunday, May 11.
First up, where in the world are people searching for “Mother’s Day” the most? Out of the
that search for the term in any language, people in Thailand search for Mother’s Day more than in any of its Asian neighbors.
Thais celebrate Mother’s Day each year on August 12, to commemorate the birthday of Her Majesty Queen Sirikit. Some of the top associated search terms in Thai are “mother’s day poems” and “mother’s day music;” Thais like to express their gratitude to their moms through song.
In Japan, by contrast,
for 母の日 or the mother’s day coming this weekend show that the most common related search terms are “flower gift,” “preserved flowers,” and “carnations.”
A search for 母親節, or Mother’s Day in Chinese, reveals that people in
are looking for “mother’s day activities,” “mother’s day shopping,” “mother’s day restaurants” and “mother’s day cake.” Some of that shopping doesn’t necessarily need to happen outside the home; we just held our first ever
Beauty Shoppable Google+ Hangout on Air
in Taiwan where we invited local YouTube beauty gurus to give their moms makeovers, while viewers could purchase the makeup directly.
With all the interest in Mother’s Day, one search query that nevertheless seems to be perennial and universal in popularity is “when is mother’s day”. Not all countries, after all, have the same answer. Perhaps this goes to show that no matter which country you’re in, forgetfulness is usually tempered by good intentions.
Posted by Joyce Hau, Communications Senior Associate, Google Asia Pacific
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