It’s only fitting that Asia’s “IT Island” would so fully utilize digital tools in its largest-ever elections. Today, Taiwan is holding elections for a whopping 19,762 candidates for city mayors, district councillors, and many other government seats, nearly all of them using digital technology, from social media to online videos, to connect with Taiwan’s superwired constituents.
To help Taiwan’s voters sort through the overwhelming array of information available online, Google has created a one-stop-election-shop at
google.com.tw/elections, featuring YouTube news clips, search trends, and “Google scores,” a measure of their mentions on YouTube, Google Search, and Google+.
You’ll also find
infographics charting where hot-button issues are emerging across the country, and search trends tracking the various candidates. We’ve also set up a page called
Voice from Citizen that allows voters to express their hopes for this election. They can join in on the conversation on the portal, or share it with their social networks.
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| Taiwan netizens are searching for information about their candidates on YouTube 64% of the time, and on Google 36% |
Google has also worked with Apple Daily Taiwan to
livecast seven Hangouts with candidates from across the country, taking questions from constituents about their policy platforms. YouTube’s already an established tool in Taiwanese campaigns: not only have the candidates’ official promo videos drawn a collective 5 million views on YouTube, many of the candidates’ policy platform speeches were livestreamed on YouTube, such as this
meeting between the candidates for Taipei City Mayor.
Posted by Richard Li, Country Marketing Manager, Google Taiwan
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