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Bowling a Googley: ICC Cricket World Cup with Google
Monday, February 16, 2015
Cricket fans rejoice: the ICC Cricket World Cup is here again! Can the all-round prowess of the South Africans put aside the “chokers” tag? Or will the Lankan lions roar again after almost two decades? Indian fans will follow every move of the team’s attempts to bring the cup back home, while red-hot Australia and New Zealand will be keen to exploit home turf advantage.
We know how exciting the next few weeks are for you, and we have a bunch of fun experiences lined up on Google.
Scores faster than Lee or Akhtar
Over the next two months and 49 matches, a simple Google search for [
] will be your quickest source for the latest scores and team schedules. Stay tuned to the action anytime, anywhere.
Get instant scores and match schedules when you search [cricket] on Google
You can also stay updated on your favorite teams in the Google app with
so you don’t even have to search. Download the
ESPN Cricinfo app
onto your Android phone, and you’ll start seeing Cricinfo’s Now cards pop up in the Google app.
Take the tournament’s pulse with Google Trends
Millions of fans will be searching on Google for noteworthy moments of the tournament, from the
Virat Kohli’s hairstyle
. Get into the conversation about what other cricket fans are buzzing about with Google Trends throughout the tournament—visit
, or follow us on Google Australia's
, or on Google India’s
Real fans paint their face
Even if you can’t watch the games live, you can still show your support by painting your face like a true cricket fan— without ever getting your hands dirty. Take a photo of yourself and up to four friends who’d like their faces painted and upload it to Google+ with hashtag #PaintIndia, #PaintSriLanka, or #PaintAustralia...you get the idea (see details at
). After uploading and tagging your photo, refresh the page to see the effect.
You can add the hashtag #CWC15Fans and publicly share your photo on Google+ for a chance to be shown on ICC’s official website. If you also add the hashtag #CastrolCheerForTheCup to a publicly shared photo on Google+, it might land on the big screen during the actual games for millions of viewers to see.
Look fierce: paint your face digitally with Google
And last but not least, keep an eye out for special doodles during the tournament, as well as Hangouts on Air with cricketers and commentators. We will post about the Hangouts on
over the coming weeks.
Have a blast following great cricket, and may the best team win!
Posted by Varun Sud, Product Marketing Manager, Google India
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