Tuesday, November 12, 2013
And as you can see the search intensity in Hong Kong far exceeded what it saw in the U.S., even if it couldn’t maintain that intensity for long.
The other spike shows how Asia’s app economy can bridge apparently dissimilar Internet markets. Searches for insta-caricature app Moman Camera spiked last week in Indonesia — which apparently has been hunting for information about the app. As you can see from this map, it’s the first market outside of China to search for it in any significant way.
The searches for the Chinese name of the app suggest that Chinese-speaking users in Southeast Asia, especially in Malaysia, adopted it before users in Indonesia picked up on the app and started searching for it.
So while the mobile Internet might look very different in China and Indonesia in terms of devices and penetration, the two markets apparently unite in their love of turning friends’ faces into silly cartoons.
Posted by Robin Moroney, Communications Manager, Google Asia Pacific