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| Yaman Agarwal |
This post is part of our regular series of interviews with people across Asia-Pacific who’ve caught our eye, using the Internet to create, connect and grow. This week, we’ve invited 16-year old chef, Yaman Agarwal, who has 149 videos on his CookingShooking YouTube channel with 20,000 subscribers and 3 million views, to share with us his recipe for YouTube success.
Ingredients
2 cups inspiration
1 clear goal
1 camera
1 computer
1 light
1 internet connection
a good helping of creativity
a pinch of audience encouragement
Preparation
- Have a good amount of inspiration. Growing up, I’d watch my mother cook in our kitchen. Her delicious dishes ignited my passion for food. When I was twelve, I began watching videos and looking up recipes online. Slowly I found myself spending several hours a day just watching people cook. Then one day, I thought I’d give a recipe a try, and so I made my first ever dish—butter paneer masala.
- Whip up a clear goal for your YouTube channel that will benefit your users. Mine was to make cooking easy by using simple techniques and widely available ingredients.
- Find a niche. Ask yourself how you’re going to set yourself apart from the competition online. I realized that no one on YouTube focused on egg-less and oven-less baking, although this has been around for centuries and is still followed in many homes. My egg-free and ovenless Black Forest cake video has become my most popular clip, with over 600,000 views to date.
Directions
- Mix all the remaining ingredients. You might want to let a friend or family member try the mixture and give you some feedback on your idea before it’s fully baked.
- Upload your work to YouTube. This is the easiest part and shouldn’t take very long. Now you’re just a few clicks away from sharing your passion with the world.
- Engage viewers. If you want to keep people coming back for more, it’s important to keep your viewers interested. Encouraging them to submit recipe requests is also a great source of ideas for new recipes.
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Posted by Yaman Agarwal of CookingShooking
