This post is part of our series that looks at the tech gadgetry and geeky moments that went truly viral in Asia in 2014. Check out google.com/2014 for lists of the most popular searches around the world. Enjoy!
No, it’s not a smartwatch, exactly. But in Japan, even kids’ toys are entering the realm of wearables. This year was all about the
Yo-kai Watch (妖怪ウォッチ), a hugely popular video game and animation that is a runaway hit with Japanese kids. The way Yokai Watch works is that kids have to get a watch and collect the little fictional monsters with their watches. It’s like Pokemon, but instead of battling it out with collectible cards, you have a much niftier piece of hardware.
Yokai Watch’s
search popularity in Japan even beat that of Disney’s Frozen. Is Frozen’s moment in the land of the rising sun melting away?
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| Yokai Watch (red line) enjoys a sustained high volume of searches; Pokemon (blue line) had a quiet year but suddenly spiked in popularity; Frozen (yellow line)’s search popularity is declining slowly. |
Posted by Sakura Tominaga, Communications Manager, Google Japan
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