Among 1.3 billion Indians, only about 10% speak and read English fluently, and most of them are already online. What about the remaining 90% of Indians who only read, or prefer, Indic-language content?
There’s a lot that can be done to meet the needs of the millions of Indian-language speakers who are yet to come online. By forming the Indian Language Internet Alliance with partners from the tech and publishing industries, we hope to help Indic web publishers and content creators make more Indian-language content available and accessible on the Internet.
There are plenty of ways to get involved in making the web a more relevant resource for Indian-language speakers:
- One of the biggest obstacles to the discoverability of Indic content on the web is the use of non-standard, non-Unicode fonts. Non-standard fonts prevent users from being able to read them on a variety of web browsers and devices. To help address this problem, we’ve developed a set of unicode Hindi fonts that are free for anyone to use.
- To further aid with discoverability of content, webmasters, publishers and bloggers who write in Hindi and other Indic languages can enrol in seminars and participate in Hangouts to learn tips about improving how content is found. Check out the Google India Webmaster community page for details.
- With the number of Indians accessing the Internet via a mobile device expected to grow exponentially, it’s crucial to get the mobile experience right. If you’re a webmaster, find out about some simple steps you can take to optimize and make your site more mobile-friendly.
Posted by Syed Malik Mairaj, Webmaster Relations Specialist, Product Quality Operations, Google India
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