Today we’re kicking off a regular series of interviews with people across Asia-Pacific who’ve caught our eye, using the Internet to create, connect and grow.
Chris Anderson of Tattoo Temple in Hong Kong
How would you describe Tattoo Temple in one sentence?
We’re a premier creative studio specializing in body art and design.
Why did you choose to go online?
It wasn’t a choice so much as a necessity. We understood that sharing our work through an online presence was the best way to reach collectors and clients. One of my favorites stories is about a client from Brazil who was researching
Chinese calligraphy and came across a Google image search of work from our artist
Joey Pang. He read up on the history and saw examples of calligraphy art on our website, and had a video chat with our consultant to discuss his ideas. He told us that he never thought body art could be this unique and was excited to have found us. We’ve already scheduled him for a session in 2016 and he will be making his first trip out to Asia for it.
What difference has the Internet made to Tattoo Temple?
The vast majority of our clients fly in from overseas for their artwork, many of whom wouldn’t know about us if not for the Internet. The Internet is the only mass communication platform that we actively invest in. No other tool has enabled clients to research our business, review artist portfolios and discuss their projects no matter where they are in the world. It would be hard to overstate the impact the Internet has made. And it would be hard to imagine moving forward without it.
Where’s the Internet going to take Tattoo Temple next?
We are still exploring ways to share art education and appreciation. We are looking at bringing our internal training programs forward to diversify online content. We will be creating dedicated communication channels for clients as well as developing mobile applications.
Who’s your Internet idol?
There’s no one single online presence that we try to emulate. There is an eclectic range of services, each with its own distinct application. The Internet itself is the primary resource whereas currently it is down to the choice of presence on specific sites and functions utilized on our own that defines strategy. For example we are working to reach the community through social media, tracking abilities of logistics providers, customer service of certain specific online retailers and the educational value of some institutions.
Posted by Chris Anderson, Tattoo Temple
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