Asia Pacific Blog
Google and the Internet from .in to .au
Monday, June 30, 2014
Muslims everywhere are in a festive mood with the holy month of fasting, or
, upon us. Asia is home to the majority of the world’s Muslims, and taking a look at Ramadan-related search trends across the region highlights the diversity in how it’s celebrated.
Every year in Indonesia there is debate about when the fasting month begins. This year is no exception with searches for
(when is Ramadan) and
(Ramadan schedule) rising from May onwards. Many people are searching for the official government start date, which may or may not be the same as what is determined by Nahdlatul Ulama and Muhammadiyah, the two largest Muslim organizations in the country. Each has their own method, which means Muslims across Indonesia will begin fasting on different days.
In Malaysia, the top trending query is
“pinjaman bazar Ramadan”
(loan bazaar Ramadan). Food bazaars are an important part of the Malaysian Ramadan tradition, and many small business owners take time off from their regular businesses and borrow money to set up stalls at Ramadan bazaars which are visited by throngs of people after sundown. This Google Trends graph illustrates just how closely Malaysians correlate bazaars with Ramadan.
The month long celebration is a special time for families to come together, and to explore old and new traditions. YouTube channel
brings together different artists, contributing over a thousand videos with special Ramadan content including entertainment, cooking, animation, music, and drama. You can
learn how to make
kuay teow goreng
(fried noodles), a popular dish for
(breaking fast), or
listen to Ramadan tunes
For more tips on how to get organized, get prepared, and get together for this month, visit
. We’ve created this Ramadan hub to help people get the most out of the holiday with help from Google products like YouTube, Maps, Hangouts, Google+, Keep and Play, so you can save time and enjoy great content that you can share with friends and family. From Malaysia all the way to Morocco, you can enter your location and get content that is most relevant to you, like a popular cooking show on YouTube or the countdown to sunset.
Wishing you a blessed and happy Ramadan!
Posted by Zeffri Yusof, Communications Manager, Google Malaysia
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