The rise of the mobile Internet in the U.S. was made clear by searches during the World Cup.
In the below chart, you can see that mobile searches (in blue) rose throughout the day of the final — and even spiked to exceed the searches from desktops and laptops during the match.
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| Google Search data, July 13 (U.S. PST) |
Mobile’s on the rise in the U.S. but how is it doing in Asia?
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| Google Search data, July 13 (U.S. PST) |
A completely different picture. More blue than grey.
The difference between Asia and the U.S. becomes even more stark when, instead of stacking the different searches, you subtract one from the other.
Over the day of the final, U.S. searches flipped to mobile for a brief span, rising above the line near the end of the game. In Asia, the desktops only had their moment of World-Cup-final glory as the game began.
The World Cup shows how, for many parts of Asian daily life, mobile devices make up the core. The desktop has its uses, but finds itself on the sidelines in Asia far more frequently than in the West.
Posted by Simon Kahn, Chief Marketing Officer, Google Asia Pacific
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