World Cup trends: Asia’s far-from-hometown heroes
Tuesday, July 8, 2014
Google
Labels:
Asia Trends
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Bangladesh
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Google in Asia Blog
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Hong Kong
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India
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Indonesia
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Korea
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Malaysia
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Philippines
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Singapore
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Vietnam
2 comments :
Indians support players and not teams. We want our favourite player to go out and win the game. The teams don't matter much :P
With adidas and Nike being the two most visible brands in the WC, perhaps there's a loyalty-factor in regards to which team to support, depending on your personal preference to style, trends and experience. With WC marketing beginning years before the actual event, brands begin to create an "experience" for consumers to partake in - and create awareness for their brands, even before the first kick-off. Jersey's are a direct connection for a fan to be part of the WC. How a jersey looks can be a deciding factor for many people, and unless you're a die-hard fan of a player or team, then how that color combination with a country's insignia on a jersey will affect which "fan" you will be during the WC. Countries with China-based populations (such as HK, China, Singapore, etc.) have always had a preference for red and gold - a tie that goes back to cultural preference, more than anything else. S. Korea's trend has been brighter colors, especially for footwear. Perhaps brands today have a say in which teams to be loyal to - and with the right marketing, this may be one of several reasons how individuals choose a team. Although not a science, I'm sure that this kind of data could be used by brands and companies to measure the success of their marketing and products that were geared towards this globally important event.
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